It’s that time of year again; SUPER BOWL. First thing you would normally think of would be football, then the parties to watch the big game, and then who is going to win the bet pool of cash you put in for the winner of the Vince Lombardi Trophy. These are the usual topics that come to mind in years past, but more recently viewers are now looking forward to the times when the game is NOT flashing on the big screen TV in front of you. That’s right, the commercials and advertisements. In all of the anticipation to see who is going to come out with the top commercial for the Super Bowl this year, companies are now blasting “teaser” campaigns on YouTube to show a little preview of the amazing ads they plan on showing this year during the big game.
The commercials during the Super Bowl have become an industry within themselves. All companies vie for at least a 30 second spot during the game, which this year comes in the tune of $3.5 million, up from $3 million for 2011. That does not even include the cost to actually produce the commercial that is ONLY for the time during the game! To claim one of these spots and have the campaign be a complete touchdown for the product is like an actor winning an Oscar. This is the awards show for commercials.
To continue on from last year, the front runner for the big commercials is Doritos. They use a tactic called crowd sourcing, which could possibly be one of the least expensive ways to create a good commercial that the viewers will enjoy, because it is essentially created BY a viewer. In this form of creating advertisements, the company calls out to all of its consumers to submit different videos portraying something involving the product. This is one way to create an amazing ad that people will love, because they feature normal people, not some random celebrity, and all in usually funny or entertaining situations.
Aside from the crowd sourcing technique, advertisers pull out their big guns for super bowl commercials. Every single one is bound to be funny, or powerful in some shape or form. I am so excited to see what everyone has to offer this year, especially seeing how it’s the big match up of the New York Giants and New England Patriots!! So this year after the game, let us know what your favorite commercials were! We would love to hear your input!